Platin Nowruz Campaign

Introduction

At Platin Communications and Marketing Agency, a campaign was designed and executed on the occasion of Nowruz 1404, aimed at strengthening brand identity and enhancing the agency’s market position.
This campaign sought to highlight Platin’s significant achievements over the past year and to present a fresh perspective on hope and perseverance in society and the business environment.
In the following, we will review the stages from campaign design to execution and examine its outcomes.

Campaign Strategy and Design

Following extensive research and multiple strategy department meetings, we arrived at the concept of “hope.”
Brainstorming sessions and related research revealed that most people perceive hope as "a better day will come" — a mindset that, in itself, does not spark much motivation or movement.

On the other hand, considering the current economic conditions and the challenges of maintaining and developing businesses, we realized that financial risk-taking and job creation by employers are signs of a greater dream and the bold, even reckless, fight to achieve it.
Therefore, we identified our main audience for the campaign: Platin members, CEOs and marketing managers of major companies, industry colleagues, and marketing professionals.

As a result, a new definition of hope was crafted and presented:
"Hope is fighting madly for your dreams."

After further evaluation, we found that despite differences across fields and careers, this definition had broad relevance and could be applied widely.
Accordingly, we decided to expand the campaign’s audience to reinforce a hopeful outlook among people in a time when such optimism seemed to be fading, and to demonstrate that “desiring something madly and fearlessly is, in itself, hope.”
To amplify this message, we sought support from influential figures across various sectors who could effectively convey the core idea to a wider audience.

Campaign Execution

Phase One:

In the first stage, through a teasing approach, a question was posed on LinkedIn:
"How madly are you willing to fight for your dreams?"
This question attracted attention from business influencers and general users, generating extensive reactions.

Analysis of the responses revealed that most individuals proudly shared their challenging experiences in pursuit of their dreams, while some questioned the connection between effort and achievement.
Subsequently, several Instagram pages active in the business domain reposted the campaign content from LinkedIn, leading to a widespread wave of engagement.

For instance, in an interview with Reza Sadeghi, a singer who has consistently fought for his dreams despite limitations and has become a symbol of hope for society, we discussed the importance of fighting madly for professional goals.

Additionally, interviews were held with Morteza Dolati and Farzad Khalili, two athletes who, despite physical challenges, have worked tirelessly towards their sports ambitions.
Notably, Platin Communications and Marketing Agency will sponsor Farzad Khalili’s participation in the Istanbul Half Marathon.

Furthermore, Platin team members appeared in direct-to-camera videos, sharing personal stories of the struggles and relentless efforts they undertook to achieve their dreams.
The collective release of these impactful videos created a wave of genuine emotions and experiences among the audience.

Phase Three:

In this phase, a video was produced and shared across social media platforms, featuring Farshad Poursadegh, founder and CEO of Platin Communications and Marketing Agency, providing a comprehensive summary of the campaign.

In this video, he explained about a scar remained on his face from a childhood accident, explaining how it deeply influenced his life and taught him invaluable lessons.
He emphasized that whether visible or internal, every individual’s wounds can become a source of light, referring to Shams Tabrizi’s famous words to Rumi:
“The wound is the place where the Light enters you”
He then shared his personal journey and the ongoing efforts to achieve his dreams, including the creation and growth of Platin, and explained how he has kept his motivation alive throughout the years.

Campaign Outcomes

Through this campaign, Platin Communications and Marketing Agency successfully portrayed a genuine and inspiring image of hope among the general audience.
Moreover, through the published interviews and videos, we demonstrated to CEOs, marketing managers, and industry professionals that the members of Platin, through persistent effort and determination, have achieved remarkable results — the reflections of which, are visible across various sections of our website.

Phase Three:

In this phase, a video was produced and shared across social media platforms, featuring Farshad Poursadegh, founder and CEO of Platin Communications and Marketing Agency, providing a comprehensive summary of the campaign.

In this video, he explained about a scar remained on his face from a childhood accident, explaining how it deeply influenced his life and taught him invaluable lessons.
He emphasized that whether visible or internal, every individual’s wounds can become a source of light, referring to Shams Tabrizi’s famous words to Rumi:
“The wound is the place where the Light enters you”
He then shared his personal journey and the ongoing efforts to achieve his dreams, including the creation and growth of Platin, and explained how he has kept his motivation alive throughout the years.

Phase Four:

Finally, in this stage, a motion graphic video titled “Platin’s Achievements” was released on social media platforms.
This video depicted Platin’s relentless and passionate pursuit of its dreams and highlighted the achievements made throughout 1403, made possible through the support of our clients and colleagues.

Campaign Outcomes

Through this campaign, Platin Communications and Marketing Agency successfully portrayed a genuine and inspiring image of hope among the general audience.
Moreover, through the published interviews and videos, we demonstrated to CEOs, marketing managers, and industry professionals that the members of Platin, through persistent effort and determination, have achieved remarkable results — the reflections of which, are visible across various sections of our website.