3D Exhibition Design:
From December 23 to 26, 2023, Platin participated in the Iran Retail Show. This exhibition annually showcases national capabilities and innovative approaches in the retail industry of Iran. This time, Iran Retail Show served as a platform to narrate a new chapter of Platin.
Given the breadth of the retail industries, from FMCG to fashion, as well as the service providers to retailers, Platin found the Retail Show to be the suitable space to showcase its capabilities.
Platin designed its booth at the Retail Show with three archetypes in mind: the Sage, the Creator, and the Ruler. The booth, measuring 30 meters by 4.5 meters in height, was constructed to demonstrate Platin’s power. The height of the booth reflected the Ruler archetype. Meanwhile, the usage of brand colors such as gray and green conveyed a sense of wisdom and power to the audience.
The strategy and creativity team, by examining Platin's goals and values and considering the exhibition audience, chose the concept of "time" and "achieving 2023 goals" for the presentation. To illustrate this idea, we used a countdown clock, showing the time remaining till the end of the year in real-life-time.
Platin, committed to results and emphasizing this concept, reminded the audience that not much time was left until the end of the year and asked about the goals they had achieved so far. Ultimately, by asking questions aimed at helping the audience reach their goals and providing solutions, Platin helped the audience get one step closer to their goals in the limited time remaining.
Platin’s goal in attending this exhibition was to showcase its new identity to the audience. Platin began creating its new identity in the winter of 2022. The new visual and verbal identity of Platin aligns with its values and reflects the growth and mastery Platin has achieved in its profession over the years.
Another objective of Platin at the Retail Show 2023 was to display new services developed by its creative and expert team, designed to meet the needs of the advertising and branding market, which have now come to fruition.
Two new services that received great attention at the exhibition were business solution development and 360 campaign design and execution.
The business solution development service involves designing and implementing advertising solutions to help businesses achieve their commercial objectives. This service includes a wide range of activities, such as:
- Market research and data analysis
- Developing marketing strategies
- Creating advertising content
- Executing marketing campaigns
- Measuring and evaluating results
The main goal of these services is to help businesses improve brand awareness, generate demand, increase sales, and enhance profitability.
The 360 campaign service offers a comprehensive set of coordinated experiences and brand storytelling that impacts all channels and customer touch-points.
Moreover, networking and initiating new relationships in the market were Platin’s ultimate goals as well.
Today, with over 400 collaboration requests from the Retail Show, Platin has achieved a professional network of potential partners and contractors. Additionally, getting to know successful businesses which will advance with Platin’s support and their feedback on Platin’s new identity are among the achievements of Platin's participation in the Retail Show.
Here, you can use 360-degree imaging technology to view Platin’s booth and experience an interactive and immersive presence in the booth.
