How BPM Reshaped a Curtain Manufacturer’s Workflow

A reputable company faced significant operational management challenges. Business growth and an increase in orders had not led to expansion opportunities; instead, due to the absence of a well-structured process framework, multiple issues emerged.

Challenges

• Misalignment between the sales and production teams, leading to conflicts and confusion.
• Frequent errors in order entry and delivery, resulting in customer dissatisfaction.
• Prolonged lead time from order entry to production, caused by heavy dependence on key personnel.
• The need for CEO approval in even the smallest activities, slowing down execution.

These conditions not only reduced the organization’s productivity but also placed considerable pressure on managers and staff.

The Collaboration Journey with Platin

When Platin Communications & Marketing Agency took on this project, the first step was to hold meetings with senior management to gain a clear understanding of the core issues.
Our team then visited the factory and sales office to observe and document the processes firsthand.

Detailed process analysis revealed that:

• Some activities were recorded in software, while others were managed manually — this inconsistency was the primary cause of misalignment.
• Control processes existed but had no clearly assigned owners.
• Job descriptions lacked clarity, and delegation of authority during the absence of key managers was not practiced.

Actions Taken

• Redesigned the organizational chart and rewrote job descriptions to clearly define responsibilities for each department.
• Mapped out a comprehensive process flow based on field observations and staff interviews.
• Diagnosed process bottlenecks and designed the optimal future state to eliminate them.
• Developed detailed process documentation for registration and implementation within the ERP system.
• Oversaw the implementation to ensure complete alignment between the software system and real-world execution.

Results

With Platin’s support, the implementation of these changes delivered outstanding results:

• 5% increase in operational efficiency, reflecting improved performance and better resource utilization.
• Reduction of delivery errors to just 12 cases per year, minimizing rework and boosting customer satisfaction.
• 30% decrease in dependency on CEO involvement in workflows, reducing managerial load and improving decision-making speed.
• 40% reduction in lead time from order entry to production, enhancing customer responsiveness and strengthening the company’s competitive edge.

These outcomes clearly demonstrate the positive impact of Business Process Management (BPM) on organizational performance and efficiency.

Conclusion

This project proved that process optimization is not limited to reducing costs and errors — it can also bring about a meaningful transformation in organizational culture and customer interaction quality.

By combining in-depth analysis, well-structured design, and hands-on implementation support, Platin Communications & Marketing Agency helped this company take a major step toward sustainable growth.