Design and Execution of Kemo's Booth at the Turkey Food Expo

Kemo is a Turkish brand specializing in cakes and pastries, designed with a youthful, vibrant, and energetic spirit. Created for a new generation of global consumers, Kemo appeals to those seeking joyful, accessible moments amid the fast-paced rhythm of modern life.

Rooted in Turkey’s rich traditions and lifestyle, Kemo reinterprets sweet flavors with an international, innovative outlook. The brand's visual identity and packaging design were developed by Platin Communications & Marketing Agency, using color, form, and sensory cues to reflect Kemo’s energetic worldview and modern lifestyle.

Kemo Exhibition Booth Design & Execution

As part of Kemo’s initial brand communication efforts, one of Platin’s first initiatives was to craft a visual structure aligned with the brand’s mission—one that conveyed its vibrant spirit within the Turkish market.

Challenges & Platin’s Approach

The process began with strategic planning. Platin’s strategy team first developed a brand communication roadmap. The tagline “Spread the Joy” was defined to encapsulate Kemo’s essence, and a cohesive visual identity was created to reflect this message across all brand touchpoints.

The Food Expo Istanbul 2025 marked Kemo’s first official public presence. For this milestone event, Platin was responsible for the design of the booth, concept development, and production of all promotional materials.

In designing Kemo’s exhibition booth, Platin proposed three creative and distinct concepts to the brand team—each built on a unified idea that resonated with Kemo’s energetic and youth-centric identity. These concepts offered diverse spatial experiences, designed to capture the attention of the visitors. One concept, which best aligned with both the brand’s goals and the exhibition environment, was selected and brought to life.

To visually express Kemo’s lively and joyful character, the booth was designed using bold colors, curved lines, and playful elements. One standout feature was a dedicated photo wall, which not only encouraged face-to-face engagement but also served as a source of user-generated content for digital platforms.

Simultaneously, Platin’s content team created videos that captured the exhibition atmosphere, visitor interactions, and Kemo’s brand story—helping build a digital content pool that stayed true to the brand’s identity.

Digital Brand Activation

As a newcomer to the Turkish market, one of Kemo’s key goals was to establish initial brand awareness. To achieve this, Platin leveraged the influence of local KOLs and influencers by inviting them to the booth and engaging them in a full brand experience. The result: authentic, impactful content for social media.

@buketakdag visited the Kemo booth and shared her colorful and engaging experience through a vibrant video with her audience.

@neslihan. durna posted warm and friendly content from the booth, introducing Kemo to her followers interested in lifestyle and everyday treats.

All digital content and influencer collaborations were executed in Turkish, carefully localized to align with the culture and values of the Turkish audience—an approach that greatly improved brand message comprehension and emotional connection.

Outcome

Thanks to its strong exhibition presence, seamless booth execution, localized digital content, and smart online activation, Kemo made a powerful and energetic debut in the Turkish market. The brand truly embodied its tagline “Spread the Joy”.

These well-known figures created a warm and trustworthy atmosphere by sharing their personal experiences.This not only helped visitors connect with the brand, but also sparked genuine interest—many attendees began actively inquiring about where they could find Kemo products and how to purchase them.