Design and Execution of Kemo’s Booth at World Food Istanbul 2025

Kemo’s participation in World Food Istanbul 2025 was an opportunity to showcase the brand’s vibrant and youth-oriented identity on an international scale. With a focus on experience-driven design principles, Platin created a booth that aligned with Kemo’s visual language, aiming to both attract B2B audiences and enhance physical and digital engagement.

The project faced challenges such as the booth’s remote location and the urgent need to introduce new products. However, through an interactive design—including a photo area and a mirror installation—along with the seamless production of printed materials and professional content coverage, the project successfully achieved its goals.

Simultaneously, influencer activation and a digital campaign led to 33% follower growth and over 400,000 impressions on Instagram, further cementing Platin’s role as a leader in “exhibition and event design and execution.”

Introducing the Kemo Brand and Its Collaboration with Platin

Kemo: A Vibrant Brand Inspired by Turkish Culture

Kemo is a Turkish brand specializing in cakes and pastries, known for its cheerful, youth-oriented, and modern approach. Drawing inspiration from Turkish culture and lifestyle, the brand creates sweet, accessible moments for the younger generation.
 Its packaging design and visual identity, built around vibrant and creative colors, perfectly reflect this lively and contemporary spirit.

Collaboration Between Kemo and Platin for Event Design and Execution

The partnership between Kemo and Platin Agency began at the very start of the brand’s activities. Their first joint project was at AF Istanbul, where Platin’s booth design and execution successfully introduced Kemo’s visual identity.
 Following the success of that project, Kemo entrusted Platin once again for World Food Istanbul 2025, aiming to present its dynamic and youth-centric message on a much larger, international stage.

Read the case study of Kemo’s booth design at AF Istanbul [here].

Project Challenges

1. Booth Location and the Need to Attract Attention

One of the main challenges at World Food Istanbul 2025 was the booth’s location. Positioned in a relatively remote area of the hall, foot traffic was naturally lower.
 The design, therefore, needed to capture attention from a distance, drawing visitors toward the booth.

2. Showcasing Kemo’s Vibrant and Youthful Identity

As a brand with a cheerful and energetic personality, the booth had to fully reflect Kemo’s spirit.
 Colors, shapes, and visual elements were carefully selected to create a lively atmosphere that offered visitors a unique and memorable experience.

3. Limited Time for New Product Launch and Printed Collateral

Another challenge was the tight timeline for preparing printed materials and launching new products.
 Some packaging and related designs were finalized only days before the event, requiring precise coordination and rapid execution to ensure the booth was fully ready for a professional debut.

Platin’s Approach to Booth Design

Using Vibrant Colors and Dynamic Forms to Reflect Brand Identity

A key objective was to visually express Kemo’s energetic and youthful character.
 Bright, playful colors and dynamic shapes were integrated into the booth’s design to immediately convey this energy and make the booth stand out in the exhibition hall.

Retaining Successful Elements from Previous Exhibitions: The Photo Zone

Given the popularity of the photo area at the previous exhibition, this feature was brought back.
 It provided visitors with a space to take memorable photos and share them on social media, boosting both in-person engagement and digital visibility.

Adding an Interactive Mirror with Kemo Emojis

To create a unique experience, an interactive mirror element was introduced, decorated with Kemo-themed emojis.
 This playful touch encouraged visitors to take fun photos, significantly increasing dwell time and enhancing their emotional connection to the brand.

Designing Branded Marketing Collateral

In addition to booth design, Platin handled the design and production of marketing materials, including:

These items were all aligned with Kemo’s visual identity, ensuring a consistent brand experience.

Booth Execution and Event Campaign

Collaboration with Local Vendor for Booth Construction

To meet exhibition standards and deadlines, Platin partnered with a local Istanbul vendor, ensuring high-quality booth construction delivered on schedule.

Simple yet Functional Design for B2B Engagement

Since the primary audience consisted of B2B professionals, the booth design focused on simplicity and functionality rather than excessive luxury.
 This approach encouraged visitors to easily enter the booth, explore the products, and engage in meaningful business conversations.

Eliminating the VIP Area to Promote Inclusivity

A bold decision was made to remove the VIP area, emphasizing that every visitor matters equally to Kemo.
 Instead, more seating areas were added to ensure no visitor had to wait for meetings or discussions.

Professional Coverage and Mobile Content Creation

To document and share the event, Platin deployed two content teams:

• A professional film crew for high-quality official coverage.
• A mobile content team for authentic, real-time storytelling across social media.

This mix of formal and casual content helped narrate the booth experience in a way that resonated both professionally and authentically.

Digital Activation and Influencer Marketing

Influencer Presence at Kemo’s Booth

To expand Kemo’s digital reach, Platin invited popular Turkish influencers to visit the booth and share their experiences:

• @gezmekmutluluk – A travel & lifestyle influencer known for vibrant, joyful content.
• @yemekvetatil – A food and travel influencer specializing in new tastes and experiences.
• @yemekneredeyenircom – A food-focused influencer bringing credibility to product introductions.

Digital Campaign Results

The digital strategy had a significant impact on brand awareness:

• 400,000+ impressions on Instagram.
• 33% growth in followers during the campaign.
• Higher engagement rates driven by influencer content and user-generated posts.

Introducing New Products at the Booth

Three New Products Unveiled

World Food Istanbul 2025 provided Kemo with the perfect platform to launch three new products, one of which was revealed for the first time at the exhibition.

The products were displayed on custom-designed stands, aligned with the brand’s visual identity, allowing visitors to taste and experience them directly.
 This section became a central hub for B2B engagement, showcasing Kemo’s innovative capabilities.

Rapid Packaging Design Under Tight Deadlines

A key challenge was preparing packaging designs for the new products under an extremely limited timeline.
 Final files were completed just days before the event, requiring seamless coordination between design and production teams.
 Despite the pressure, the packaging was produced on time and to a high standard, ensuring a flawless launch.

Project Outcomes

Kemo’s participation in World Food Istanbul 2025 went beyond a simple trade show presence. It became a pivotal moment for international growth and brand positioning.

Key Achievements:

• 33% growth in Instagram followers.
• 400,000+ booth impressions generated through influencer and content campaigns.
• Stronger B2B engagement through accessible, efficient booth design.
• Successful introduction of Kemo’s lively identity to both Turkish and international audiences.

This project demonstrated how strategic booth design and execution can serve as a powerful tool for brand storytelling and audience engagement.

Conclusion

Kemo’s presence at World Food Istanbul 2025 highlighted the transformative potential of creative design, precise execution, and digital activation.
 By combining these elements, Platin Agency delivered a seamless, impactful experience, helping Kemo solidify its position in a competitive international market.

For more information about our exhibition and event design services, visit Platin’s service page.