Mr. Karim Nazari

CEO of Nazari Industrial Group

Platin is a thoughtful partner. I clearly see the results of their way of thinking, reflected in the growth of my brand.

The Nazari Industrial Group, with over two decades of experience and expertise in the production of cakes and cookies, stands as one of the pillars of the country's food industry. With a 76% presence in supermarkets nationwide, this brand not only symbolizes progress and innovation but also demonstrates its strength and resilience in distribution systems and the competitive market.

Nazari faced multiple challenges in a highly competitive and crowded market with over a thousand active businesses. These challenges included establishing a prominent and distinct position in the market, proving the brand’s capabilities and strength among tough competitors, and showcasing its credibility and potential in one of the busiest industries.

Platin, after a careful and in-depth analysis of the industry and past exhibitions, sought a suitable approach to showcase Nazari’s true market standing. Specific goals were set for Nazari’s presence at the exhibition, including:

• Reaffirming commitments with key partners and reconnecting with them.
• Enhancing the communication network and creating a united and like-minded community.
• Gaining awareness and familiarity with new and advanced technologies.
• Attracting attention and focus from public media and the press.
• Exploring and analyzing export opportunities and global markets.
• Increasing public awareness and enhancing brand recognition.

In line with its objectives, Nazari focused on identifying and attracting key audience groups. These groups included major distribution companies, wholesalers and retailers, raw material suppliers, investors and business partners, industry representatives, and market participants.

Platin, with careful analysis of the industry and previous exhibitions, devised a strategy to accurately represent Nazari's position. The key components of this strategy included:

• Booth Design and Exhibition Space:Developing a unique booth design and strategy that emphasized showcasing the diversity of products and technological capabilities. The use of visually appealing and innovative elements provided a memorable experience for visitors.
• Focus on Communication and Networking:Organizing business meetings with key partners and negotiating future collaborations. Emphasizing the development of communication networks and creating a united and like-minded business community.
• Media and Advertising Use:Launching an extensive advertising campaign including reports, billboards, and environmental ads to attract public media attention and increase brand awareness.
• Showcasing Product Diversity and Broad Coverage:Platin showcased Nazari’s diverse products alongside iconic elements from various Iran cities. This tactic, particularly with an emphasis on the language and local culture of each city, created a deeper connection with visitors.

These diverse and multilayered strategies enabled Nazari to not only emerge as a leader in the industry but also to be recognized as an innovator and pioneer in technology and branding. The exhibition became a platform for showcasing the brand's strength, credibility, and capabilities, and it successfully achieved the set goals. Some of the key outcomes included increased public awareness, strengthened distribution networks, and the creation of new business opportunities.