Exhibition and Event Planning and Execution Service
Mr. Derakhshan
Business Development Manager of Sarmayex
I was very surprised by the results of Platin's efforts. The most significant aspect was, with a high force and in a very short time, we received an extraordinary outcome. Overall, everything was excellent, and I thank the Platin team very much.
The Value of Hosting Exhibitions and Events
Exhibitions and trade events are vital tools for establishing direct communication with audiences and strengthening brand presence. The advantages of hosting such events are significant: a successfully planned and executed event creates valuable opportunities to build and expand relationships among customers, partners, and industry professionals with the brand. It enhances brand recognition and credibility, facilitates direct introduction of products or services, increases brand-customer engagement, and provides a platform for exchanging ideas and learning from shared experiences.
Phases of Planning and Executing Exhibitions and Events
A) Pre-Exhibition Planning
Step 1: This phase addresses key questions such as "Why are we participating in the exhibition?" and "What objectives do we aim to achieve?" Objectives may include brand building, increasing sales, launching new products, or establishing strong customer relationships.
Step 2: Based on the clients’ needs and defined goals, we develop a comprehensive and integrated strategy. Following a methodology similar to campaign design, we generate a creative concept to convey the strategic message. This creative concept guides the formation of an overarching exhibition theme that aligns with the brand identity and supports the desired objectives.
Step 3: At this stage, we execute the design of all spaces according to the concept, from booth architecture to decorative elements. Additionally, we emphasize defining the brand’s requirements for the event and preparing essential materials such as catalogs, promotional videos, booth décor, and interactive games. Planning for the exhibition’s promotion on the brand’s social media channels and website to attract a wider audience is also a critical task.
Step 2: Based on the clients’ needs and defined goals, we develop a comprehensive and integrated strategy. Following a methodology similar to campaign design, we generate a creative concept to convey the strategic message. This creative concept guides the formation of an overarching exhibition theme that aligns with the brand identity and supports the desired objectives.
Step 3: At this stage, we execute the design of all spaces according to the concept, from booth architecture to decorative elements. Additionally, we emphasize defining the brand’s requirements for the event and preparing essential materials such as catalogs, promotional videos, booth décor, and interactive games. Planning for the exhibition’s promotion on the brand’s social media channels and website to attract a wider audience is also a critical task.
B) Campaign Execution During the Exhibition
Step 1: We leverage the brand’s online platforms (official pages and website) to introduce exhibition details and inform the audience.
Step 2: Through interactive designs and engaging activities, which boost satisfaction and direct interaction with attendees, we create a unique experience for visitors.
Step 3: Contact information and other relevant data of visitors are creatively collected to identify potential customers and build a valuable database for future campaigns.
Step 2: Through interactive designs and engaging activities, which boost satisfaction and direct interaction with attendees, we create a unique experience for visitors.
Step 3: Contact information and other relevant data of visitors are creatively collected to identify potential customers and build a valuable database for future campaigns.
C) Post-Exhibition Activities
Step 1:We gather photos and videos captured during the event for advertising and promoting future exhibitions—an effective tool to attract new audiences.
Step 2:Feedback is evaluated, the achievement of predefined objectives is reviewed, and strengths and weaknesses of the execution are identified to improve future events.
Step 3:Relationships established at the exhibition are followed up, and the collected data is utilized to launch subsequent campaigns and maintain ongoing connections with customers.
Step 2:Feedback is evaluated, the achievement of predefined objectives is reviewed, and strengths and weaknesses of the execution are identified to improve future events.
Step 3:Relationships established at the exhibition are followed up, and the collected data is utilized to launch subsequent campaigns and maintain ongoing connections with customers.
Virtual Tour:
Here, you can explore Platin’s booth through a 360-degree interactive and immersive visual experience, simulating physical presence at the exhibition.
Case Study:
Design and Execution of Sarmayex Booth at ELECOMP Exhibition
Design and Execution of Sarmayex Booth at ELECOMP Exhibition
One of Platin’s successful exhibition projects is the participation of Sarmayex at ELECOMP. The primary objective of this exhibition was to showcase brand credibility and gain the trust of over one million users. After thorough analysis at the strategic layer, we adopted the concept of transparency, which was realized through circular designs, glass walls, open spaces, and mirror elements, perfectly aligned with the brand identity. Subsequently, through interactive games, visitor data was collected in a purposeful and creative manner. Finally, in collaboration with professional journalists and media professionals, extensive press releases were prepared and widely disseminated across social media platforms. These efforts led to positive feedback and enhanced brand recognition among the audience. For more information about this project, please visit here.
The primary objective of this exhibition was to showcase brand credibility and gain the trust of over one million users. After thorough analysis at the strategic layer, we adopted the concept of transparency, which was realized through circular designs, glass walls, open spaces, and mirror elements, perfectly aligned with the brand identity. Subsequently, through interactive games, visitor data was collected in a purposeful and creative manner. Finally, in collaboration with professional journalists and media professionals, extensive press releases were prepared and widely disseminated across social media platforms. These efforts led to positive feedback and enhanced brand recognition among the audience. For more information about this project, please visit here.
A successful exhibition is far more than a temporary event; it is a powerful tool for sustainable branding and strengthening audience relationships. Achieving success in exhibitions requires strategic and coherent planning across three phases: before, during, and after the event. The integration of these phases with a unified approach ensures optimal use of every opportunity and yields favorable outcomes in marketing and promotional processes.
