Introduction
Platin Communications & Marketing Agency has designed a systematic approach to managing brand social media pages, built on experience and expertise. This process begins with research and analysis and continues with the production and publication of professional content. What follows is a comprehensive overview of the social media management process at Platin Agency.
Step 1: Gaining a Deep Understanding of the Brand’s Challenges
The process starts with a specialized meeting attended by the brand’s managers. In this session, the agency’s strategy department carefully examines the brand’s issues, concerns, and goals to gain a complete understanding of its needs. This stage is a vital foundation for developing an effective, brand-specific social media management strategy.
Step 2: Developing a Tailored Strategy
After thoroughly understanding the brand’s challenges, the strategy department, together with the head of the digital department, designs a dedicated social media management strategy. The key features of this strategy are coherence, effectiveness, and high practicality. Importantly, this strategy is finalized only after it has been approved by the brand’s managers before entering the execution phase.
Step 3: Planning for Execution
Once the strategy is approved by the brand, the digital team enters the implementation phase. At this stage, a 30–45 day period is allocated for creating the initial content. This time frame is defined to allow for precise planning, purposeful content production, and the establishment of the brand’s content identity.
Step 4: Developing the Content Roadmap
In this step, brainstorming sessions are held in the digital department to determine the team’s approach to the approved strategy. The general content framework is formed, relevant benchmarks within the brand’s industry are analyzed, and the best ideas are selected based on the approved strategy. The result is a comprehensive content roadmap that defines the structure of different content formats, topics, graphics, tone of voice, style, and other details. This roadmap, along with supplementary information such as benchmarks, requirements, and content categories, is compiled into a complete proposal and submitted to the brand for final approval.
Step 5: Launching the Content Production Process
Once the brand gives final approval to the proposal, the content production process officially begins. Platin Agency focuses on variety and impact, producing a wide range of content including videos, motion graphics, graphic designs, 3D content, trending media, and AI-generated content. All of these are planned and scheduled in a dedicated content calendar aligned with the brand’s identity.
Step 6: Pre-Production Planning
Based on the content calendar, the pre-production phase is organized. This includes determining the required expertise within the production team, selecting characters, actors, or models, choosing suitable locations, and preparing props. Then, following the schedule outlined in the content calendar, the production of each piece of content begins step-by-step.
Step 7: Presenting the First Draft and Obtaining Brand Approval
After initial production, video, image, and text content is submitted to the brand for final approval. This approval provides the necessary foundation for the official and effective release of the content. At the same time, a proposal containing details about the publication dates and type of each content piece is prepared, with a copy shared with the brand’s managers to ensure precise coordination between Platin Communications & Marketing Agency’s digital team and the brand.
Special Task: Creating an Event-Based Content PlanTo enhance audience engagement, Platin Agency selects occasions relevant to the brand’s characteristics and policies, and for each, designs, produces, and publishes personalized content. This approach helps build a stronger emotional connection between the brand and its audience.
Step 8: Performance Analysis
A comprehensive quarterly report is prepared on the performance of the produced and published content. This report includes statistics such as the number of published posts, views, audience engagement levels, and other key performance indicators. Based on an in-depth analysis of this data, strengths and weaknesses are identified, and the content calendar for the next three-month period is developed with greater precision and targeted goals.
Step 9: Content Review Based on Performance Analysis
At the start of each new quarter, a new brainstorming process is carried out based on the analysis of the previous quarter’s performance. This review identifies new opportunities and generates fresh ideas to increase brand engagement with the audience. These ideas may include initiatives such as hosting contests and awarding prizes, aimed at strengthening the brand’s connection with its target community.
Platin Communications & Marketing Agency’s goal in providing social media management services is to establish an effective, professional, and lasting connection between brands and their audiences. Through this structured and specialized approach, brands can manage their digital presence with high levels of consistency, accuracy, and impact. It is worth noting that Platin Agency has planned content production activities in Iran, Turkey, and Dubai, and is also preparing to offer services to other countries in the region. This regional vision creates a valuable opportunity for elevating the position of Iranian brands on the international stage.
