Website Design Service

Mr. Parvan

Brand Marketing Manager of AGT

Platin’s flexibility is something rare among companies of the same field!

Website design is not merely a technical task or programming effort; it is a critical touchpoint within your brand’s marketing strategy. A professional website must be designed based on marketing principles, user experience (UX), visual identity, and business goals to effectively enhance brand awareness, increase sales, and create a meaningful user experience.

At Platin Communications and Marketing Agency, we initiate the website design process with a focus on ensuring your website is not only visually appealing but also functionally optimized. The process includes the following stages:

Before diving into design and programming, it is essential to define the website aligned with marketing and branding objectives.

Step 1: Analyze the brand and relevant industry.

Step 2: Review the market and both local and international competitors, identifying appropriate benchmarks.

Step 3: Develop target audience personas, identifying their needs, concerns, and expectations.

Outcomes of this research include:

Defining primary website goals (e.g., increasing sales, building trust, information dissemination).
Understanding user characteristics and how they interact with the website.

We analyze the customer journey to determine:

At what points customers visit the website during their buying process.
What their purpose is when visiting (e.g., comparing brands, reviewing portfolios, building trust, gathering information, making purchases).
Based on this data, we decide the type of content and pages required on the website.

Each section of the website is defined individually according to user needs.Examples of key pages and their purposes include:

Portfolio Page:

to showcase brand credibility

Clients Page:

to increase trust

About Us Page:

to introduce brand identity

to facilitate user communication

Services Page:

to present brand solutions

At this stage, we map the site structure and relationships between pages and design initial prototypes to optimize overall site functionality, content placement, and user interaction.

Define page layout structures.

Optimize user navigation throughout the site.

Design user experience for easier access and enhanced usability.

Important Note:

Since programming costs significantly more than prototyping, we invest ample time in this stage to gather client feedback, finalize the core structure, and page designs. Any necessary changes are addressed here before moving to the next stage.

Depending on client needs and website features, we recommend the best programming approach:

Using Content Management Systems (CMS) like WordPress for easy updates.

Custom programming for specialized and unique projects.

This decision is made based on technical, security, and performance requirements of the website.

The site’s appearance is designed in accordance with the brand’s visual identity.

For brands

with an established visual identity:

Existing elements are applied.

without a defined visual identity:

Integrated visual identity design services are offered. (For more information on this service, please visit this page.)

Task 1:
Designing necessary icons and graphics.
Task 2:
Selecting brand-appropriate colors and fonts.
Task 3:
Creating overall website style and layout.
Task 4:
Developing a Design System if needed, focusing on precise form design, messages, buttons, spacing, color schemes, and sizing.
Task 5:
Final UI designs are implemented using tools such as Figma.