At this event, we gathered to celebrate the relentless efforts of our team over the past year and to honor the great results we achieved together regarding our brands and clients. We also shared our lessons learned with each other. Then, we reviewed our plans for the coming year and reaffirmed our commitment to furthering knowledge growth in the marketing communications industry.
One of the most significant achievements we revisited was the rebranding process of "Platin" which was unveiled simultaneously at the International Iran Retail Show 2023. This rebranding was well-received by our human resources, clients, and especially the visitors of Platin's booth. Since, the rebranding of Platin was based on three major keys:
- Development of human resources by employing specialized and experienced talents.
- Updating Platin's services to generate greater results.
- Updating methodologies and workflow to align with global standards
The rebranding of Platin served as an opportunity to showcase these modifications to the active participants in the marketing communications industry
During the review of this project at the event, we emphasized the importance of "result-orientation," a key value at the pinnacle of Platin's strategic document and brand guidebook. This discussion highlighted the importance of individuals and well-coordinated, disciplined departments adhering to the values of an organization. In the end, we expressed our gratitude to the organization's members, recognizing them as Platin's most important achievement. The invitation cards, accompanied by a symbolic mirror, represented our appreciation of human resources, with each card forming part of a larger mirror puzzle, emphasizing the concept and importance of teamwork.
