Mr. Karim Nazari

CEO of Nazari Industrial Group

Platin is a thoughtful partner. I clearly see the results of their way of thinking, reflected in the growth of my brand.

Founded in 1994 as a private joint-stock company in northwest Iran, Nazari Industrial Group has established itself as a key player in both domestic and international markets. The company’s mission revolves around leveraging all available resources to enhance productivity, develop a diverse portfolio of innovative and high-quality products, and deliver outstanding services to its customers. Creativity and customer satisfaction remain the cornerstone of Nazari’s operations.

As a trusted and beloved brand, Nazari sought to undertake a Corporate Social Responsibility (CSR) initiative that would reflect its core values, strengthen its brand image, and contribute meaningfully to societal well-being. The challenge was to design a project that would resonate with its audience while addressing real community needs.

Platin Marketing Agency proposed a CSR project targeting children and adolescents, recognizing their influence on family purchasing decisions and their role in shaping the country’s future. By focusing on health and education, the project aimed to empower young individuals while enhancing Nazari’s connection with its community.

Platin’s strategy team identified football as a shared passion among the target demographic. The CSR initiative was designed to provide sports facilities to underprivileged schools, promoting physical health and teamwork among students.

The program targeted rural schools in Mazandaran Province, particularly those lacking adequate sports infrastructure. These schools were chosen for their need and potential impact.

Safe and engaging seated football equipment was created to suit the schools’ needs. Each piece was adorned with Nazari’s branding, reinforcing the company’s identity while offering a high-quality experience to students.

Platin orchestrated a memorable launch event. Students were invited to discover their upgraded school facilities, funded by Nazari and brought to life by Platin. Each student received sports-themed gifts, and a football competition was organized, with winners awarded special prizes.

The initiative was met with widespread acclaim from local education authorities. Encouraged by its success, plans were initiated to replicate the program in additional schools across the region.

The CSR initiative succeeded in fostering loyalty among Nazari’s customers while elevating the brand’s reputation. By investing in the education and well-being of young people, Nazari not only strengthened its community ties but also inspired students to pursue education with renewed enthusiasm. This project demonstrated how strategic CSR efforts could deliver tangible benefits to both the community and the brand.