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Platin Had the Honor of Supporting Farzad Khalili in the Istanbul Half Marathon
On Sunday, April 27, 2025, Farzad Khalili—an inspiring Iranian athlete—made a remarkable appearance at the Istanbul Half Marathon as the sole wheelchair participant. Clocking in at 1 hour and 38 minutes, he not only completed the race but also broke his personal record, adding another shining achievement to his collection of honors.
A Practical Look at the Timeless AIDA Model
In today’s world—where marketing concepts are rapidly evolving and communication tools take on a new form each day—some models have stood firm at the core of marketing strategies. One of these enduring frameworks is the AIDA model, which, despite being over a century old, is still widely used as an effective tool for message design, content creation, and guiding audience behavior.
The Role of Social Media in the Rebranding Process
In today’s fast-paced digital landscape, social media has become a critical tool for brands, playing a central role not only in engaging with audiences but also in shaping brand identity through rebranding efforts. Given the significant impact social platforms have on consumer behavior and the public perception of brands, executing a rebranding strategy in the social media space must be done strategically and with precision. This article explores the relationship between rebranding and social media, examining how brands can leverage these platforms to refresh their image and effectively communicate their new identity.
The Third Place: From a Social Concept to a Brand Success Strategy
The concept of the “Third Place,” a fundamental element in fostering social interactions and strengthening community bonds, was introduced by American sociologist Ray Oldenburg in his 1989 book The Great Good Place. The Third Place refers to spaces that are neither home (First Place) nor work (Second Place). These are informal, public environments where people can gather, communicate, and experience a sense of belonging to a community. Such spaces play a significant role in enhancing social interactions and improving the overall quality of social life.
Platin Supports the Launch of the Vije Alumni Association
As a dedicated advocate for education and professional development in the communications and marketing industry, Platin Marketing & Communications Agency proudly took part in the celebration of Vije School’s 20th anniversary and championed the launch of its official Alumni Association.
8 Marketing Strategies to Address the Decline in Consumer Purchasing Power
In this article, we first emphasize the importance of value-based marketing and explore methods for providing value-added services and creating Direct-to-Consumer (DTC) sales channels. Next, tactics for eliminating unnecessary features, offering smaller packaging, and smartly diversifying the product portfolio are introduced. Additionally, the strategy of Product Bundling, including pure, mixed, gift, and seasonal bundling, as well as joint marketing to reduce advertising costs, will be discussed.
Tehran International Exhibitions Calendar – 2025-2026
Exhibitions are among the most important opportunities for business growth and expanding professional networks. With the release of the 2025 exhibition calendar, businesses and industry professionals can now start planning for effective participation in these events.
Platin Nowruz Campaign
At Platin Communications and Marketing Agency, a campaign was designed and executed on the occasion of Nowruz 1404, aimed at strengthening brand identity and enhancing the agency’s market position.
Brand Personality Based on Jennifer Aaker’s Framework
Brand personality consists of human characteristics attributed to a brand. It represents what consumers can relate to. An effective brand enhances its value by maintaining a consistent set of traits. The added value that brand personality brings goes beyond the functional benefits of the brand.
Business Model Canvas
In today’s complex and competitive world, achieving business success without a coherent and efficient model is impossible. The book Business Model Generation, written by Alexander Osterwalder and Yves Pigneur, translated and published by Aryana Qalam , presents a visual and practical tool called the Business Model Canvas, which consists of nine key components
Brand Personality Through Jungian Archetypes
Archetypes, as defined by Carl Gustav Jung, are psychological concepts representing universal patterns in the collective unconscious of humanity. These concepts play a critical role in understanding human behavior and values and can be effectively utilized in branding to establish profound emotional connections with audiences.
9 Key Actions for Success and Longevity of New Gyms
Establishing a successful and distinctive gym goes beyond equipping a workout space. In today’s competitive world, gyms must offer more than just a simple physical training—they need to provide customers with a unique and holistic experience.
Static vs. Dynamic Visual Identity
Visual identity plays a critical role in shaping how brands are perceived by their audiences. As brands evolve to meet the needs of a changing world, two main approaches to visual identity have emerged: static and dynamic visual identities.
Rebranding Amid Criticism and Customer Resistance
Rebranding, meaning redefining a brand's identity, can serve as a strategic tool to enhance public image and attract new audiences. However, one of the biggest challenges in this process is the resistance and potential criticism from customers.
Rebranding in Digital Age
The transformations of the digital age have, on the one hand, increased the importance and necessity of rebranding for various brands and, on the other hand, made modern technologies play an effective role in this process.
The Role of Organizational Culture and the Importance of Internal and External Alignment in Rebranding Success
Rebranding is a process where a company or organization transforms its brand identity to better align with its values, goals, and customer needs. In this process, organizational culture and both internal and external alignment play pivotal roles.
Converged Media: A New Strategy to Enhance Media Impact in Marketing Industry
With advances in technology and the growing variety of communication tools, successful brands continually seek innovative strategies to engage with their audiences. One such effective approach is Converged Media.
Strategies to Overcome Customer Resistance to Rebranding
Rebranding often meets with customer resistance, as long-standing brands hold emotional significance for customers. This resistance can hinder the success of rebranding efforts.
Rebranding in Times of Crisis
Rebranding can serve as a powerful tool for crisis management, enabling organizations to refresh their image, restore public confidence, and resume growth.
Exploring Various Brand Architecture Models and Choosing the Right Strategy
Brand architecture helps companies decide how to present their brands and sub-brands to audiences and determines the level of independence or cohesion among them.
Preserving Brand Identity and Core Values During Rebranding Process
A successful rebrand requires a delicate balance between maintaining key elements of the brand and implementing changes that align with the new needs and expectations of its audience.
A Successful Rebranding Process
Rebranding is a complex and sensitive process that can have a significant impact on a company's success or failure. With constant changes in the market and evolving customer needs and preferences, brands must be able to adapt to these transformations.
How to Design an Effective Persona
Persona design is a fundamental tool in the process of developing products and services. It enables designers to gain deeper insights into users, helping them better understand their needs and preferences.
Rebranding and its Evolution in the Modern Era
This article examines the importance of rebranding in today's world and analyzes how brands adapt to rapid market changes, customer needs, and technological developments. Rebranding helps companies renew their identity and remain competitive against new brands.
Annual Platin Event, Tallying Achievements and Reviewing Goals
At this event, we gathered to celebrate the relentless efforts of our team over the past year, honoring the great results we achieved together along with our brands and clients from different perspectives, and sharing the lessons we learned.
Platin at Retail Show 2023
Platin participated in the Iran Retail Show 2023. This exhibition annually showcases national capabilities and innovative approaches in the retail industry of Iran. This time, Iran Retail Show served as a platform to narrate a new chapter of Platin.
