At this event, we gathered to celebrate the relentless efforts of our team over the past year and to honor the great results we achieved together regarding our brands and clients. We also shared our lessons learned with each other. Then, we reviewed our plans for the coming year and reaffirmed our commitment to furthering knowledge growth in the marketing communications industry.
One of the most significant achievements we revisited was the rebranding process of "Platin" which was unveiled simultaneously at the International Iran Retail Show 2023. This rebranding was well-received by our human resources, clients, and especially the visitors of Platin's booth. Since, the rebranding of Platin was based on three major keys:
- Development of human resources by employing specialized and experienced talents.
- Updating Platin's services to generate greater results.
- Updating methodologies and workflow to align with global standards
The rebranding of Platin served as an opportunity to showcase these modifications to the active participants in the marketing communications industry
During the review of this project at the event, we emphasized the importance of "result-orientation," a key value at the pinnacle of Platin's strategic document and brand guidebook. This discussion highlighted the importance of individuals and well-coordinated, disciplined departments adhering to the values of an organization. In the end, we expressed our gratitude to the organization's members, recognizing them as Platin's most important achievement. The invitation cards, accompanied by a symbolic mirror, represented our appreciation of human resources, with each card forming part of a larger mirror puzzle, emphasizing the concept and importance of teamwork.
- Having a cohesive, specialized, empathetic, and organized team.
- Expanding the team to 50 members.
- Adding and implementing new process and project management methods.
- Focusing on team knowledge development through team training courses.
- Optimizing operational processes.
- Collaborating with over 50 freelancers and specialized consultants.
- Adding three specialized departments to the company.
- Expanding the scope of business consulting services.
- Launching a specialized knowledge management system.
- Collaborating with over 50 brands in a year across diverse services.
- Strategy and brand identity: 26 brands
- Advertising campaigns: 12 brands
- 360 campaigns: 3 brands, 6 campaigns
- Three-year collaboration with three brands
- BSD: Three brands
- Participation in the International Iran Retail Show
- Commercial collaborations: 12 brands
- Due to confidentiality, client names cannot be mentioned.
- 17% increase in sales
- 12% increase in lead conversion to sales
- Optimization of operational processes for one department
- Addition of 12 representatives
- Establishment of a marketing department
- 21K native impressions on Twitter (reducing the gap between Generation Z and the brand)
- Do not rush to achieve goals.
- Do not stray from processes.
- Enthusiastic and demanding clients contribute to our growth.
- Do not neglect measurement and monitoring.
- Do not overlook the potential of commercial collaborations.
- Always strive to attract the most passionate individuals within our network.
