Beheshti Carpet OOH Campaign - Factory Prices

Mr. Beheshti

CEO of Beheshti Carpets

Platin puts everything it has into serving its clients. I appreciate Platin's strategic thinking and am pleased with my choice to lead my brand’s strategy.

In the highly competitive carpet industry, which is one of the most well-established industries in Iran and where costumers have a thorough understanding of the product, being a manufacturer not only adds value to the national economy but also provides an opportunity to create unique value propositions for customers and develop competitive strategies. Beheshti Carpet, one of the largest carpet manufacturers in Iran, has consistently had a strong presence in both the Iranian market and international forums, seizing opportunities to create value, each year. Now, after providing easy purchase facilities and conditions for its customers, the company is looking to seize a new opportunity as a manufacturer. The Platin team, using intelligence and agility, recognized the market potential around the New Year, concluded that leveraging the brand's diverse and beautiful designs along with a clear slogan entirely focused on sales and brand positioning could have a significant impact on carpet sales and the market. To this end, after national carpet market studies, competitors analysis, and audience insights analysis, we came up with the slogan "Buy at Factory Prices" to ensure that, through OOH media, in-store displays, and TVC, the audience is quickly aware of the mega sales festival of one of the industry's largest manufacturers! Platin is proud to have accompanied such a reputable brand as Beheshti Carpet throughout this journey, leveraging the expertise of its human capital.